Ambitious cities - rsa

Visualising a social and environmental challenge to a diverse audience

Overview

The Royal Society of Arts (RSA) awards are highly regarded yearly art competitions. One of their 2022 briefs was an animation project asking students to visualise and animate a piece of audio by Dr Kate Raworth

The Challenge

To visualise a piece of audio by Dr Kate Raworth in a creative and engaging way that highlights the challenge to the audience

Idea

To create a simple, vector-based visual language that uses simple shapes to convey the complex issues to the audience in an easy to understand format

I broke down the audio into

Process

I created a visual language composed of six core elements (People, cities, resources, nature, resources and the world). With these, I broke down the audio into a series of scenes and animated them

Output

A looping minute long animation made in After Effects designed to be universal, accessible and challenging

A PDF presentation of workings and concept development evidence